Overview
Ferguson Realty emphasizes transparency, communication, and hands-on guidance at every stage of the real estate process. This experience map outlines a typical path for both buyers and sellers.
Core Steps
1. Discovery & Inquiry
Initial contact via phone, email, or website form to discuss goals - buying, selling, budget, timeline, and preferences.
2. Strategy & Planning
Market analysis, pricing strategy, and marketing plans for sellers; offer strategy and financing prep for buyers.
3. Preparation & Presentation
Sellers prepare homes with staging and photography; buyers review listings and schedule property tours.
4. Listing & Marketing
Publish listings on MLS and agency platforms, run digital campaigns, and manage interested inquiries.
5. Showings & Offers
Coordinate showings, host open houses, evaluate offers, and negotiate based on market data and client priorities.
6. Inspections, Escrow & Closing
Guide clients through inspections, escrow coordination, financing milestones, and final closing documents.
7. Post-Closing Support
Provide after-closing care, vendor recommendations, and maintain long-term client relationships.
What Each Stage Means for You
- Discovery: Identify your goals early so your agent can tailor recommendations efficiently.
- Strategy: Sellers receive pricing and marketing timelines; buyers prepare strong offers with financing in place.
- Preparation: High-quality photos and virtual tours boost engagement and buyer interest.
- Closing: Ferguson Realty helps ensure smooth paperwork and escrow coordination, reducing stress.